about me
Welcome to my professional portfolio.
I build and scale businesses from concept to market—turning vision into sustainable growth through strategy, execution, and innovation.
My mission is to support those who dare to take risks, and create meaningful businesses.
my way
The journey to becoming who I am today wasn’t easy, and I look back on every step with love.
I have 20+ years of experience working with Luxury Fashion, Athleisure, Furniture and Fine Jewellery
Below are my key roles.
professional experience
2025 - Present
In my current role I lead end-to-end CMO function across brand strategy, GTM strategy, performance marketing, CRM, content marketing, customer acquisition, and P&L management for a luxury jewellery retail portfolio, preparing for IPO
2024 - 2025
Served as regional Head of Marketing for India and the Middle East, leading brand strategy, ecommerce growth, D2C expansion, content.marketing, and omnichannel marketing for a luxury menswear brand
2021 - 2024
Stepped into a leadership role within the family enterprise following an unforeseen loss during the COVID-19 pandemic, taking ownership of P&L, brand strategy, and go-to-market execution for a speciality format F&B retail business—successfully applying strategic and commercial leadership beyond my core professional domain.
2017 - 2021
Led brand strategy, visual merchandising, and retail communications transformation across a 10-acre innovation campus, 3 retail locations, 6 installation hubs, and 21 customer experience centres
2012 - 2017
Led retail marketing, brand strategy, visual merchandising,
and integrated marketing campaigns across 85+ stores in India and SAARC, driving 4x sales growth and 33% store footprint (retail real estate) expansion over 36 months
snapshot of my latest work
‘SAJ DHAJ KE’ 2025
Signature annual Bridal Campaign for Kalamandir Jewellers
Social Media | Radio | OOH
Experiential Activation | Collaboborations
7x revenue earned of the total campaign spend
