about me

Welcome to my professional portfolio.
I build businesses and not just brands!
Over the past 24 years, I’ve learned that sustainable growth isn’t driven by marketing alone-it’s created when strategy, creativity, commerce and execution work together.
My career has taken me from leading award-winning retail transformations and launching new market formats for global brands to driving growth for founder-led businesses, luxury brands and enterprise organisations. Along the way, I’ve worked across brand strategy, go-to-market execution, retail marketing, digital transformation, customer experience, visual merchandising, communications and commercial leadership.
I thrive in situations where businesses are looking to scale, reposition, transform or prepare for their next phase of growth. Whether partnering with founders building ambitious companies or working alongside executive leadership in established enterprises, my focus remains the same: creating brands that customers trust, organisations that teams believe in, and marketing functions that deliver measurable commercial impact.
Throughout my career, I’ve had the privilege of contributing to national retail rollouts, award-winning brand experiences, business turnarounds, pre-IPO brand building, omnichannel growth initiatives and market expansion across India and the Middle East.
I believe the future of marketing leadership extends well beyond campaigns and communication. Today’s marketing leaders must influence business strategy, shape customer experience, accelerate innovation and contribute directly to enterprise value creation.
If your organisation is looking for a leader who combines strategic thinking with hands-on execution, commercial discipline with creativity, and founder agility with enterprise governance.
Let’s connect...
professional experience
2025 - Present
In my current role I lead end-to-end CMO function across brand strategy, GTM strategy, performance marketing, CRM, content marketing, customer acquisition, and P&L management for a luxury jewellery retail portfolio, preparing for IPO
2024 - 2025
Served as regional Head of Marketing for India and the Middle East, leading brand strategy, ecommerce growth, D2C expansion, content.marketing, and omnichannel marketing for a luxury menswear brand
2021 - 2024
Stepped into a leadership role within the family enterprise following an unforeseen loss during the COVID-19 pandemic, taking ownership of P&L, brand strategy, and go-to-market execution for a speciality format F&B retail business-successfully applying strategic and commercial leadership beyond my core professional domain.
2017 - 2021
Led brand strategy, visual merchandising, and retail communications transformation across a 10-acre innovation campus, 3 retail locations, 6 installation hubs, and 21 customer experience centres
2012 - 2017
Led retail marketing, brand strategy, visual merchandising,
and integrated marketing campaigns across 85+ stores in India and SAARC, driving 4x sales growth and 33% store footprint (retail real estate) expansion over 36 months
snapshot of my latest work
‘SAJ DHAJ KE’ 2025
Signature annual Bridal Campaign for Kalamandir Jewellers
Concept -Budgeted - Executed - Adverised - Measured
Social Media | Radio | OOH & DOOH
Experiential Activation | Collaboborations
7x revenue earned of the total campaign spend

previous work
THEODORE Man
introductory brand film .Demi GOD campaign
Concept -Budgeted - Executed - Adverised -Mesured
Social Media | DOOH
Experiential Activation | PR Collaboborations | Events
Positioned the brand & launched the e-com. website in Dubai & advertised throughout GCC
